Welcome to our mens surf clothing and apparel section. I will highlight “SURF”! Here you’ll find those brands both large and small that you may have heard of, and some you may not have heard of. That’s why we’re here! We’re not interested in carrying what every other “surf/skate/snowboard/lifestyle” store carries. Why? Because we’re not too into the main-stream and we believe there’s a difference between being a surfer and looking like you surf. Surfing is a part of our life whether it’s on a daily basis or just on the weekends. Every brand out there already encourages you to be unique. What we’re here for is to bring you the clothing and apparel that matters to us real surfers. We want clothing that won’t break the bank. We still need quarters for the parking meters down at the beach! Although we love Hawaii and Tahiti, those sunny beaches aren’t always what we face on a daily basis. You won’t find “real surfers” on the posters of some latest Hollywood surf flick or on some poster in Hollister…Real surfers are bundled up in their jackets putting on their wetsuits at the crack of dawn just to jump into 50 degree water where the waves may be 2-4 foot and not perfect by any means. But that’s just what makes surfers, surfers. The worst case scenario is we get wet…and that’s ok with us, “surfers”.
Underground Mens Surf Clothing & Apparel
We carry underground surf clothes found at specialty retailers and online surf shops. Unlike brands that cater to a mainstream audience, our grassroots and underground clothing caters to real surfers. We carry underground surf brands that most soul surfers would know about. Our collection of unique surf t-shirts is different from the majority of so-called "surf shops". We specialize in a diverse selection of unique, art inspired, and underground collections you won't find everywhere. Our goal is to create an avenue where new, up-and-coming, and authentic surf brands can flourish. With your support we hope to bring unique mens surf clothing so surfers can regain a true identity.
Underground, Unique, and Authentic Apparel & Clothes
Our surfing apparel is the real deal here at Crux. Underground apparel is what we are all about. You will not find this selection of surfing boardshorts everywhere. Most are only available at local surf shops by the beach. Historically, surfer apparel was found at little shops in coastal communities. Nowadays, so-called "surf apparel" can be found at major department stores, mega malls, and mega discount chains like Costco. We feel that these mainstream and over-saturated clothes are not unique. Our shop is committed to up-and-coming, authentic, and grassroots surf companies. We feel this is how a real surf shop should be. Crux wants to provide an online avenue where you can buy mens surf wear online. Rest assured that a million other guys won't be wearing the clothing you see here and that is what being unique is all about. Furthermore, that is what surfing is all about, being special!
What Is Underground Surf Apparel & Clothing?
Mens surfing apparel and clothing is not that crap you find at Hollister!